What is StoryManager?

StoryManager uses BizGym, a branding tool that teaches an organization how to create, manage and evolve its own brand or "company story". It is a distillation and simplification of all the thought processes, strategies, techniques and approaches (utilized by brand consultants and agencies) involved in developing a brand. Our product essentially takes the best branding practices and puts them into a step-by-step process that is easy for organizations to implement. 

Background

BizGym was originally created to empower companies to craft and control their own message. It is based on the concept that a company's brand starts from within and emanates outward--a concept that is directly opposite from how companies are branded today. BizGym helps to organize the current data about the company, extract the essence of the brand from the minds of the people who own it (your employees) and reveal the elusive, intangible but most important aspects of your brand in a story that is compelling and memorable in its simplicity and clarity. 

Benefits

  • Cost Effective Alternative to Hiring an Expensive Branding Agency
    Why pay an outside consultant to tell a story you know better than anyone? With StoryManager, you determine whether you want our assistance and how often. Our brand strategists are available on an hourly basis--as needed, or on a periodic retainer.
  • Flexible
    BizGym is a modular product that consists of three volumes. You decide which volumes you need and buy only the volumes you want. BizGym does not have to be implemented in a linear format so you can implement the volumes in the order that makes the most sense for you.
  • Ownership of the Brand
    By using BizGym, you actively write your own story. That means you can evolve and change your story as the organization grows and the market environment changes.

StoryManager Seminars

What stirs customer desire? How do you compel customers to take action and BUY? And how do you create long-term customer loyalty and preference? Come and learn the secrets to finding a truly unique business position and how to craft a pitch that resonates with your audience!

Through this fun and interactive WORKSHOP, you'll learn how to FIND your story, CREATE inspired communications, and DEVELOP specific storyline results that you can use toward immediate improvement of your marketing message. Most importantly, you'll learn how to EVOLVE your story on an on-going basis to stay ahead of fast-moving markets and enterprise growth. Whether you're a solo practitioner or represent a larger enterprise, you'll leave with a better understanding of your business and an action plan to move your enterprise toward market success by PERFECTING YOUR STORY.